Financial Analytics
Track your business financial performance, revenue trends, and collection efficiency.
Related docs: Invoices | Recurring Invoices | Presence Analytics
Quick Start: 5 Metrics to Watch First
New to financial analytics? Start by monitoring these five key metrics:
- Total Revenue - How much money you're bringing in overall
- Collection Rate - What percentage of your invoices actually get paid
- Days Sales Outstanding (DSO) - How long it takes customers to pay you
- Accounts Receivable Aging - Breakdown of overdue invoices by age
- Recurring Revenue - Your predictable monthly income stream
These five metrics give you a complete picture of your financial health. Once you're comfortable with these, explore the detailed analytics below.
Financial Overview
Your dashboard displays key metrics at a glance:
- Total Revenue: All income received across invoices and payments
- Recurring Revenue: Predictable monthly revenue from recurring invoices
- Avg Invoice Value: Average amount per invoice
- Collection Rate: Percentage of invoiced amounts successfully collected
Viewing Your Data
Most financial analytics can be viewed across different time periods by selecting a date range. Many charts and trends can be grouped by day, week, or month to match your preferred reporting frequency.
Invoicing Trends
Track invoice creation and payment patterns over time.
What it shows:
- Number of invoices created per period
- Breakdown by status: Total, Paid, and Unpaid
- Trends across months to identify patterns
How to use it:
- Monitor invoicing volume - are you billing consistently?
- Track payment completion rates - what percentage get paid?
- Identify seasonal patterns in your billing cycle
- Spot months with unusual activity (spikes or drops)
Expected vs Actual Revenue
Compare what you planned to collect against what you actually received.
What it shows:
- Expected revenue based on invoice due dates
- Actual revenue received
- Variance between expected and actual
- Trends showing if payments are on schedule
How to use it:
- Identify when payments fall behind schedule
- Understand cash flow timing issues
- Adjust forecasts based on actual payment patterns
- Spot customers who consistently pay late
Days Sales Outstanding (DSO)
Measures how long it takes on average to collect payment after invoicing.
What it shows:
- Current DSO in days
- Historical DSO trends
- Industry comparison (if available)
How to use it:
- Lower DSO = faster payment collection = better cash flow
- Watch for upward trends signaling collection issues
- Compare to your payment terms (e.g., Net 30)
- Track improvement after implementing collection strategies
Accounts Receivable Aging
Groups unpaid invoices by how overdue they are.
What it shows:
- 0-30 days: Recently issued, not yet due or recently overdue
- 31-60 days: Moderately overdue
- 61-90 days: Significantly overdue
- 90+ days: Severely overdue, may require aggressive follow-up
How to use it:
- Prioritize collection efforts on older invoices
- Identify customers with chronic late payment
- Determine which accounts may need payment plans
- Spot potential bad debts early
Cash Flow Projection
Forecast expected revenue based on outstanding invoices and scheduled recurring invoice generation.
What it shows:
- Expected payments from unpaid invoices (based on due dates)
- Scheduled recurring invoice generation dates (calculated from active recurring invoices)
- Projected revenue by date
- Total invoice count expected in the projection period
- Timeline of when money should arrive
How to use it:
- Plan for upcoming expenses based on expected income
- Identify potential cash shortfalls before they happen
- Understand when to follow up on overdue invoices
- Make informed decisions about investments or major purchases
Customer Acquisition
Track how many new customers you're gaining and losing over time.
What it shows:
- New customers added per period (based on first invoice date)
- Active customer count in the selected period
- Churned customer count (customers from the previous period who didn't return)
- Churn rate (percentage of customers who stopped purchasing)
- Customer acquisition trends over time
How to use it:
- Monitor business growth trajectory
- Understand customer retention challenges
- Calculate customer acquisition costs
- Identify periods of high churn to investigate causes
Recurring Revenue Trends
Shows income from recurring invoices over time - your most predictable revenue.
What it shows:
- Total recurring revenue per period
- Growth rate of recurring revenue
- Trends showing stability or changes
How to use it:
- This predictable income is key to financial stability
- Track growth in recurring vs. one-time business
- Forecast future revenue with confidence
- Identify when recurring customers cancel or pause
Revenue by Type
Compares recurring revenue versus one-time revenue.
What it shows:
- Percentage of revenue from recurring invoices
- Percentage of revenue from one-time invoices
- Balance between predictable and variable income
- Trends showing shifts in revenue mix
How to use it:
- Understand what portion of income is predictable
- High recurring percentage = more stable business
- Identify opportunities to convert one-time customers to recurring
- Plan business strategy based on revenue stability
Top Products by Revenue
Identifies which products or services generate the most income.
What it shows:
- Products ranked by total revenue
- Revenue amount and percentage per product
- Performance trends for each product
How to use it:
- Focus marketing and sales on best-performing offerings
- Identify underperforming products to improve or discontinue
- Understand which services drive your business
- Make pricing decisions based on product performance
- Allocate resources to your most profitable areas
Top Customers by Revenue
Shows your most valuable customers by total revenue generated from paid invoices.
What it shows:
- Customers ranked by total revenue
- Number of paid invoices per customer
- First and last payment dates
- Revenue percentage each customer represents
How to use it:
- Prioritize relationships with high-value customers
- Understand customer concentration risk
- Identify VIP customers for special attention
- Calculate customer lifetime value
- Focus retention efforts on most valuable accounts
- Spot opportunities for upselling or expanding services
Taking Action on Financial Data
Improve Collection
If DSO is increasing or collection rate is dropping:
- Send reminders more frequently
- Review payment terms and adjust if needed
- Contact customers with overdue invoices promptly
- Consider offering early payment discounts
- Implement automatic billing where possible
Boost Recurring Revenue
If recurring revenue percentage is low:
- Convert one-time customers to recurring agreements
- Create retainer packages for regular services
- Offer discounts for monthly commitments
- Develop subscription-style service options
Reduce Customer Churn
If churn rate is increasing:
- Identify at-risk customers early through engagement patterns
- Improve customer service and communication
- Add value to your offerings
- Conduct exit surveys to understand why customers leave
- Create retention programs or loyalty incentives
Optimize Product Mix
Based on top products data:
- Double down on marketing for top-performing products
- Bundle high-performing products with lower performers
- Retire or revamp underperforming products
- Adjust pricing based on demand and performance
- Develop new products similar to your top sellers
Forecast Accurately
Use analytics to project future revenue:
- Recurring invoice revenue provides a baseline
- Add expected new sales based on pipeline
- Factor in historical payment patterns and timing
- Adjust for seasonal fluctuations
- Account for expected churn
Recurring Invoices
Recurring invoices automate invoice creation for customers who need the same service regularly. Instead of creating invoices manually each month, Paydough generates them automatically on your schedule.
Multi-Location Management
Paydough is designed for businesses with multiple locations. Whether you're a franchise, multi-site service provider, or agency managing multiple clients, Paydough helps you coordinate operations while maintaining location-specific control.